How much time do Japanese girls spend on their base makeup steps to achieve a clear, natural look without any powdery feeling every time they go out? How do they manage to have flawless coverage, conceal imperfections, even out skin tone, all without looking heavy or powdery? While you apply just one layer of concealer and foundation, you end up looking like you’re wearing a powdery mask.
The difference lies in the fact that Japanese girls pay great attention to makeup base isolation before makeup, and some even use isolation makeup base with loose powder directly instead of foundation. Therefore, in the Japanese beauty market, the competition in the makeup base isolation category is even more intense than traditional foundation. Major brands are investing heavily in the development of base cream formulas, aiming to create the strongest makeup base cream that can both color correct, beautify the skin texture, and provide sun protection and pollution prevention effects! So, which products are currently most popular among Japanese girls? Here are their secrets to achieving a natural and light makeup look!
Sofina Primavista Long Keep Base $240/25g
Strong oil and sweat resistance Keep Dry formula, specially designed for extremely oily skin, combines sebum solidifying powder, highly water-repellent refreshing powder, and highly water-repellent makeup base film technology to effectively combat oiliness and prevent stickiness caused by sebum and sweat, even in high temperatures, humid environments, or under a mask, still able to stay fresh and matte all day without makeup removal.
RMK Limited Edition Moisture Barrier Cream $340/30ml
A milky texture that covers pores and uneven skin texture evenly, containing delicate golden and red pearls to naturally brighten the skin tone, eliminating dullness on the face, while also giving the skin a rosy glow, adding a fresh and dewy radiance effect.
Shiseido Crystal Diamond Pearl Radiance Makeup Base Cream SPF30 PA++ $480/40ml
Using the world’s first pearl ring light sensing technology, combined with Akoya pearls extracted from the coast of Japan to create pearl powder and a 24K pure gold coating with antioxidant effects, it can refract light to give the skin color and hide pores. The light and feather-like cream texture creates a close-fitting, long-lasting perfect makeup look.
shu uemura unlimited moisture-rich barrier sunscreen primer $370
With SPF50+ and PA+++ high-efficiency sun protection, it not only resists sun exposure but also pollution. Made with pearl spectrum technology, it comes in 4 shades specially developed for Asian skin, helping to even out skin tone and enhance radiance.
Allie Chrono Beauty Color Tuning UV SPF50+ PA++++ $149/40g
Efficient sun protection beach-friendly formula with light purple particles, color correction effect to conceal dark circles, dullness, uneven skin tone, and pore issues, allowing makeup to maintain a transparent look, creating a light foundation makeup that is not prone to oiliness and easy to remove.
