I have to admit, the young Kylie Jenner is the smartest one in the Kardashian family. She not only knows how to make good use of her popularity and influence, but she is also not satisfied and keeps moving forward despite her early success. Recently, after giving birth to her son, she has once again invested in the development of her beauty empire Kylie Cosmetics, and it has been revealed that she will be launching a brand new eyelash product line named Kylash!
Foreign media TMZ recently reported that Kylie Jenner recently registered a trademark called “Kylash,” and according to the application documents, the Kylash brand’s business includes false eyelashes, mascara, eyelash dye, and eyelash-specific makeup remover. Although Kylie Cosmetics currently has a product called Kylash, registering a trademark in such a big way seems to indicate that a series focusing on eyelash makeup effects is on the way.
Being able to take care of the needs of women’s eyelashes with great attention to detail, Kylie Jenner has a deep understanding of makeup trends and market demands, as well as the ability to innovate new products. Compared to other celebrity makeup brands, Kylie Cosmetics has already captured consumers’ hearts with its unique products alone. To establish a strong presence in the market, other celebrity brands will likely have to find a way to overcome the big boss level represented by Kylie Jenner.
