With only 3 days left until 2022, it’s time to look back on the major events of this year. As a beauty enthusiast, what major events in the beauty industry in 2021 during the post-pandemic era left the deepest impression on you? Let’s now review together the 5 controversial figures and their stories that sparked widespread discussion in the beauty world this year!
1. Billie Eilish hair color
Billie Eilish’s hair color is definitely the most talked-about topic for beauty enthusiasts this year. Known for her neon green and black hair, Billie Eilish suddenly changed her image to match her new album, dyeing her neon green and black hair completely gold. Coupled with a sudden shift towards a more sexy and feminine look, her entire style has undergone a transformation. After sporting blonde locks for half a year, she recently dyed her hair a deep brown, making her biannual hair transformations the talk of the beauty world.
2. Harry Styles enters the world of cosmetics
Hollywood female celebrities entering the beauty industry is nothing new, but Hollywood male celebrities entering the beauty industry is definitely a big deal! In November this year, heartthrob Harry Styles announced the launch of his personal beauty brand Pleasing. The news caused the Pleasing website to crash, and even pre-orders for products sold out at lightning speed. With Harry Styles’ popularity and influence, it’s no doubt that he will easily surpass Rihanna and Kylie Jenner to become the reigning king in the celebrity beauty brand industry.
3. M.A.C x Lisa Makeup Collection
Beauty brands collaborating with celebrities always generate a huge response, especially when M.A.C’s partner is BLACKPINK Lisa! In October 2020, Lisa became a global ambassador for M.A.C, appearing multiple times for the brand until finally launching the first makeup collection in collaboration with Lisa, M.A.C x L, in November. Lisa personally participated in the planning of the shades, products, color names, and packaging, making the entire collection full of Lisa’s style, becoming a hot item for Blinks to collect!
4. Hyun Bin becomes the ambassador for Tom Ford Beauty fragrances.
Among the image ambassadors of various beauty brands, Hyun Bin is definitely the one who can capture the hearts of women the most. This year, Tom Ford Beauty invited Hyun Bin to become the first fragrance image ambassador in the Asia-Pacific region, releasing handsome advertising styling photos at the same time, causing Hyun Bin’s fans to be charmed by this national male god once again, lining up to get their hands on the same fragrance as the male god, showing impressive selling power!
5. Dior Beauty ambassador Jisoo
“Star Product Placement” is the marketing theme of the global beauty industry this year, and among the numerous celebrity endorsements and brand collaborations, BLACKPINK Jisoo undoubtedly has the strongest product placement power. As the global ambassador for Dior, she continues to showcase the charm of “human Dior” this year, with her popular items including Lip Glow, Forever Cushion, and Miss Dior. “Jisoo’s style” and “Jisoo’s shade” often become hot search topics, and the recent holiday limited edition series blessed by the goddess sold out at lightning speed. It seems that the Jisoo effect will continue to thrive!
