In this era where appearance is valued, product designs will put a lot of thought into the packaging to attract consumers’ attention and interest. I believe that in the past, many of us have fallen into the trap of judging by appearance, eagerly bringing home high-value products only to regret not being more discerning. Let’s make a resolution to be savvy consumers in 2022! Here are 5 beauty products that may look ordinary on the outside, but once you use them, you will fall in love deeply. Each item on the list is definitely a treasure hidden by the editor!
1. DUO Makeup Remover Series
Japanese drugstore beauty products are definitely the ceiling of CP value, just like this Duo makeup remover endorsed by the Japanese national group KinKi Kids. For just a few hundred yen, you can solve the pore problems that most girls have been troubled by for years. It has been loved by Japanese girls for many years and is the No. 1 makeup remover brand in the local market. The flagship product, the cleansing makeup remover, contains 31 beauty ingredients, doubles the cleansing and tightens the pores. The brand has recently launched a new black charcoal 5-in-1 makeup remover, which can achieve makeup removal, cleansing, exfoliation, massage, and skincare effects with just one box. After its launch in Japan, it has become a new favorite among girls, even highly recommended by Japanese beauty media.
2. Excel Nude Deep Eye Shadow
In Japan, there is a magazine called LDH that “does not accept advertisements, only provides real reviews.” Every season, they conduct reviews on similar skincare products from different brands, boldly criticizing big-name products and selecting “affordable alternatives” for consumers. The Japanese drugstore makeup brand excel, often chosen by LDH as a “high-end brand alternative,” produces a fantastic 4-color brown eyeshadow palette. The color selection is practical, the tones are distinct, and the balance between shimmer and matte is just right. The product even ranked 7th in the overall category of the @cosme Hong Kong Beauty Awards this year, making it a must-have for all ladies.
3. Ettusais Curling Mascara Base
The product that also won the @cosme Hong Kong Beauty Award Comprehensive Award is this eyelash base coat from ettusais. This eyelash base coat, which ranked 4th in the Comprehensive Award and won first place in the mascara rankings, has the power to make eyelashes lastingly curled and enlarge the eyes. With a formula that blends black fibers, it can naturally blend with real eyelashes, creating a dense and curly effect similar to false eyelashes. With just $110, you can achieve big eye effects, no wonder it has become the best-selling product without fancy packaging or extensive advertising.
4. RMK Poreless Airy Light UV
The weather in Hong Kong is humid and constantly changing between cold and hot, with people frequently moving in and out of air-conditioned environments, causing enlarged pores and oily skin to become common skin problems for women. In addition to fundamental skincare, using an appropriate amount of makeup powder to cover pores is essential. RMK recently launched an isolation cream targeting issues like enlarged pores and acne scars, using fine powder with moisturizing oily ingredients to form a thin film on the surface, which can smooth out the uneven texture of pores and give you smooth and beautiful skin instantly. What’s even more surprising is that the brand thoughtfully introduced 4 different shades to cater to the different skin needs of women.
5. MAKE UP FOR EVER Ultra HD Concealer
After introducing 4 Japanese makeup products, we finally have a representative from the Western makeup style. MAKE UP FOR EVER products have always been highly recommended by professional makeup artists, with practical designs hiding treasures that are anything but ordinary. In August of this year, the brand launched a concealer pen that focuses on a soft matte airbrushed finish, providing both coverage and a translucent airbrushed texture, suitable for overall use and targeted coverage. If you’re not used to wearing heavy makeup daily but still want a moderate coverage effect, you won’t regret getting your hands on this one!
