The most talked-about beauty event of the year, none other than the debut of the Valentino Beauty makeup collection. Since the news broke, beauty enthusiasts worldwide have been eagerly anticipating what new surprises Pierpaolo Piccioli will bring to the brand’s first makeup collection.
After waiting and waiting, having seen a large number of advertising photos, beauty bloggers, and the earlier #ZBeauty product trials, everyone finally has the opportunity to experience it for themselves, as the world’s first Valentino Beauty store has officially landed at Harbour City in Tsim Sha Tsui!
Valentino Beauty, which has sparked citywide discussions, first went on sale at the British department store Selfridges. The world’s first dedicated store is located on the 3rd floor of Harbour City Gateway Arcade in Tsim Sha Tsui, Hong Kong, making local beauty enthusiasts eagerly anticipate it.
As the first specialty store, the brand has incorporated a digital smart consumption model in the new store. Each product in the store is equipped with a unique QR code, allowing customers to instantly access product information. Customers can also make purchases using the application, saving time and enjoying the fun of exploring and trying out cosmetics at their leisure.
In addition to introducing digital consumption patterns, in the store with pink and black as the main colors, most of the displays are designed to be adjustable and removable, allowing for the distribution of displays to be adjusted for different products, reducing waste generation during each new product promotion, while also considering environmental needs. To further expand environmental protection, Valentino Beauty’s most talked-about Go Clutch high-end portable makeup mirror box adopts a refillable design, making it easy for everyone to replace it freely. Fashionable and environmentally friendly, it is definitely worth supporting!
Learn more: Valentino Beauty
