Pop star Selena Gomez launched her own makeup brand, Rare Beauty, in September last year. She even personally did her makeup for a fashion cover to promote her brand’s cosmetics! For girls who have been eagerly anticipating it, the good news has finally arrived – Rare Beauty will be landing in Hong Kong at Sephora on July 15th!
Rare Beauty will be available in 14 categories at Sephora in Hong Kong, with a total of 133 beauty products, ranging from base makeup, eye makeup, lip makeup products to makeup tools, and each beauty product is available in multiple shades. For example, the Liquid Touch foundation and concealer already have 32 shades!
A series of cosmetics that focus on achieving a natural makeup look without any burden, allowing easy control of coverage, and with affordable pricing that makes it easy for girls to get their hands on! Key products include the convenient Blot & Glow touch-up kit, which includes refillable oil-absorbing sheets and a powder puff with included powder, to absorb oil and create a soft-focus makeup look anytime, anywhere.
Brow Harmony eyebrow pencil and eyebrow gel are equally convenient to carry and touch up. The products feature a dual-ended design, with a triangular pencil tip that can easily draw natural and distinct eyebrows. The eyebrow gel can shape and set the eyebrows, feeling natural, and the product comes in 8 shades including soft gold, warm brown red, and matte gray to cater to different hair colors.
The brand also brings 12 shades of Lip Souffle Matte to “lipstick lovers”, including deep purple, fresh coral pink, deep burgundy, rose nude, etc. The texture is light and silky, creating a soft matte makeup effect.
Drawing inspiration from Western calligraphers, the Perfect Strokes matte liquid eyeliner pen, made up of over 1,000 bristles, the Positive Light Liquid luminous liquid for long-lasting radiance, the Stay Vulnerable eyeshadow liquid that transforms from liquid to powder with a single swipe, the Soft Pinch blush liquid for a soft rosy glow, and the With Gratitude Dewy lip balm with long-lasting moisturizing formula, all come together to create a complete makeup look.
It is also worth mentioning that Rare Beauty brings makeup tools that have not been tested on animals, including vegan bristles and dense design, the Liquid Touch concealer brush that can quickly blend, and the Liquid Touch foundation brush with silky soft bristles that can be used for layering, blending, and smoothing out foundation to create a flawless look.
A series of Rare Beauty makeup products will be available on July 15 at Sephora ifc flagship store, Royal Fort store, K11 shopping art mall store, and Sephora.hk. Are you ready to get your hands on them, ladies?
圖片來源：SEPHORA
