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June 22, 2024

The scent of memories belonging to family members! What stories are behind FENDI’s first perfume collection of seven fragrances?

FENDI 香水

To celebrate the brand’s 100th anniversary, FENDI has launched the first complete perfume collection of the century, designed with inspiration from “family members” and bringing 7 unique fragrances! Each one has its own story, its own emotional world. Let’s explore the charm of this perfume collection together!

The new FENDI perfume series is carefully crafted by three master perfumers Quentin Bisch, Fanny Bal, and Anne Flipo, with the artistic director of haute couture and women’s wear collections Kim Jones, as well as brand family members including accessories and men’s wear collections artistic director Silvia Venturini Fendi, and jewelry collection artistic director Delfina Delettrez Fendi all participating in the entire blending process, collectively creating an unprecedented high-end fragrance series for the brand!

Each bottle of perfume not only contains a unique fragrance, but also injects the stories and emotional memories of 7 FENDI family members. The 7 fragrances are sourced from Tunisian orange blossom absolute, Calabrian bergamot, North African cedarwood, Indonesian patchouli, French iris, and Madagascar vanilla, using the highest quality and most intense concentration (average concentration of 18%) of natural ingredients, creating a unisex scent suitable for both men and women.

Further reading:

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  • Crafted by master glass artisans, the refillable fragrance bottle features clean and simple lines, making the perfume understated yet elegant! The precise perforations outline the unique arches of Roman architecture, embodying the brand’s concept and history. The essence of each perfume lies in the high-quality materials, from the bottle design and brass details to the exquisite cap adorned with the iconic FF logo, every detail is meticulously crafted, upholding the founder’s original intention and once again echoing the brand’s luxurious and pure style!

    Adele Casagrande Fendi, the matriarch of the family, founded FENDI with her husband Edoardo Fendi, and the name has since defined the brand’s destiny and success. Casa Grande fragrance is a testament to this great brand. Their daughter, Anna Fendi, is one of the legendary Fendi sisters, and she evokes memories of her mother’s kisses with the Dolce Bacio fragrance.

    FENDI 香水

    The two princesses Leonetta Luciano Fendi and Delfina Delettrez Fendi, as the fourth-generation descendants, respectively present a natural and casual greeting and embody the brand’s heritage with the fragrances Ciao Amore and Sempre Mio.

    FENDI 香水

    The Baguette fragrance represents the twin sons of Delfina Delettrez Fendi, Tazio and Dardo Vascellari Delettrez Fendi, perfectly embodying the elegant and minimalist style of the iconic Baguette handbag; and as the third-generation leader of the classic Baguette and Peekaboo handbags, Silvia Venturini Fendi’s motto Perché No translates to “Why not,” all because FENDI deeply believes that anything is possible.

    FENDI 香水

    Prima Terra fragrance debut, telling the story of British designer Kim Jones’ upbringing. The new perfume series is now exclusively available at Harbour City Tsim Sha Tsui, Canton Road, Landmark Central, FENDI boutique in Four Seasons Macau, and fendi.com, interested readers may want to experience it in person at the store!

    FENDI 香水
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