Perhaps you do not know that Guerlain’s perfume series has a history of nearly 200 years, and has always been a fragrance family in the hearts of many French people, and each classic perfume has a touching inspirational story. Guerlain’s perfumers are like explorers, traveling around the world in search of rare ingredients, composing aromatic legends. They perfectly combine cultural insights with chemical expertise, capturing every unique inspiration of fragrance.
Guerlain’s perfume can be traced back to 1828, when French perfumer and chemist Pierre-François-Pascal Guerlain founded his first shop on rue de Rivoli in Paris, bringing revolutionary changes to the world of fragrances and cosmetics with his talent and artistic skills. Throughout the generations, perfumers have nurtured the art of perfumery, exploring the world and persistently sourcing the most outstanding natural ingredients to identify the elements that truly capture the essence.
From brand founder Pierre-François-Pascal Guerlain’s horse-drawn carriage search for birch essence to delve into Imperial Russia, to the encounter of family’s third-generation heir Jacques Guerlain with Indonesian Benzoin, and to current perfumer Thierry Wasser’s development of sustainable and ethically sourced Indian Vetiver, one can feel the perfumer’s desire to lead everyone into a captivating realm.
Guerlain’s classic perfumes, such as Jicky, Shalimar, and Mitsouko, all embody the meticulous craftsmanship and artistic sentiment of perfumers. Their passion for music, painting, and even food quietly flows in every fragrance. The perfumer’s fragrant exploration allows us to witness the complete presentation of the art of fragrance, which is the soul of this century-old brand.
Recently landed in Times Square, Causeway Bay, Hong Kong, the Guerlain Art Salon fragrance pop-up store is designed elegantly like a fragrance library, showcasing Guerlain’s exclusive Art Salon fragrance products. The store houses limited edition Guerlain collectible fragrances and offers personalized design services. The pop-up store not only displays Guerlain’s exclusive Art Salon (L’Art & La Matière) fragrance series, fragrant candles, diffusers, lotions, hand wash, and home fragrances, but also collects collectible fragrances.
Memories of spring
A limited edition fragrance created by Guerlain in collaboration with jewelry designer Philippe Ferrandis, inspired by the blooming of cherry blossoms. Philippe Ferrandis, a fierce figure in the Parisian jewelry world, designed a 24K gold ring that fits around the neck of the bee-embossed bottle, adorned with two light pink enamel cherry blossoms and sparkling crystals. The exquisite ring casing is set with 24K gold and enamel cherry blossoms, which can be used to decorate the perfume bottle or worn separately.
$6,830 (125ml Bee Bottle and 30ml Exquisite Portable Fragrance Bottle)
The Song of the Orchid
This year, Guerlain collaborates with sculptor Anne Lopez to interpret the classic fragrance MUGUET in a new way. Anne Lopez uses embellished plaster to create 24 lifelike lily of the valley flowers, adorned with 22K gold, decorating the elegant Guerlain bee bottle to create a unique art collection. The fragrance is based on citrus and green tea, gradually revealing gentle notes of lilac and jasmine, like bathing in the enchanting scenery of cherry blossoms in spring.
As early as 1908, G dared to use innovative raw materials to create the Muguet fragrance, reproducing the scent of natural lily of the valley. Its simple formula was the first to capture the magic of this delicate and shy flower. This perfume is fresh and elegant, like freshly picked lily of the valley. Guerlain’s master perfumers have spent a century capturing every aspect of the lily of the valley fragrance. With dedication and artistry, they bring a new artistic and aromatic experience to this classic fragrance.
