When it comes to summer, what kind of scene do you think of? Is it the dazzling sunlight, the refreshing coastline, or the smell of seawater drifting in the sea breeze? In the summer of 2024, Jo Malone London captures the vibrant scenery of the midsummer sea breeze, creating the new “Blossoms Limited Edition Midsummer Rhapsody Fragrance Series”, incorporating three colorful floral and fruity fragrances into the perfume, injecting a sunny atmosphere into this summer!
The new Blossoms limited edition midsummer fantasy fragrance series consists of the Yellow Hibiscus Cologne, Yuzu Zest Cologne, and the new Sunlit Cherimoya Cologne. These 3 new fragrances bring different layers of grapefruit, island flowers, lemon, tropical fruits, and the sea breeze to your surroundings. Paired with vibrant and playful macaron-colored bottles, each flavor gives a relaxing vacation vibe.
Under the scorching sun, what could be better than having a glass of refreshing yuzu sparkling wine to cool off? With the first sip, you can taste the bright and lively scent of yuzu, followed by the herbal earthy notes of sage and rosemary, and finishing with the warm resin, cedar, and pine wood fragrance. Just like being in the heat of Ipanema, lying on the world’s most beautiful beach sipping on fruit sparkling wine, sitting at a seaside bar enjoying fruit cocktails, with the refreshing scent of citrus wood in the breeze, leisurely enjoying the peak of summer.
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If you want to use a color to represent midsummer, it must be “bright yellow”! The sun always brings us full warmth, walking on a tropical coast, swaying gently with the sea breeze, feeling the soft sand warmed by the afternoon sun under your feet! The fragrance reveals the sunshine and sea breeze of Ipanema, with fresh floral notes as the main theme, blending invigorating juicy lime and rose scents, a light and pleasant yet addictive scent. The ending brings pure white musk, allowing people to enjoy the sun more lazily and comfortably.
Sunshine gives people a positive energy, walking on the bustling beach, feeling the breeze by the sea, the stalls next to the beach selling green lychees make people curious! Its unique sweet and sour fruit fragrance, full of passionate exotic charm, not overly sweet! The refreshing and juicy pear aroma, the refreshing bergamot, the passionate sweet fragrance of lychee and passion flower, as if emitting the hot tropical sunshine’s lingering warmth, combined with the creamy sandalwood and the almond’s warm and soft Lingling fragrance, makes people want to temporarily escape the hustle and bustle of the city.
Jo Malone London’s new Blossoms limited edition midsummer fragrance series has been enthusiastically launched in stores and online store. Are you ready to head to the west coast of South America?
Learn more: Jo Malone London
