The hall-level fragrance brand from Italy, CULTI MILANO, infuses spaces with its unique soul and style through scents. Recently, CULTI officially opened its first flagship store in Hollywood Road, Central, Hong Kong, offering a range of perfumes and home fragrance collections. They have also reintroduced the discontinued Van Gogh Irises fragrance series, bringing the brand’s meticulous home fragrance experience to Hong Kong.
CULTI is well-known for its home fragrance products, and Alessandro Agrati, the founder of this perfume brand, personally connects interior design with the sensory experience of scent. With the meaning of “Culture of Ambience,” Culti integrates the sense of smell into home culture, and introduces the world’s first reed diffuser bottle that blends seamlessly with interior design styles, enhancing the sense of belonging in one’s home.
CULTI MILANO The first flagship store in Asia, designed by renowned interior designer Alexis Dupont, combines traditional retail display space with a furniture exhibition hall, incorporating a balanced and warm color scheme to highlight the unique atmosphere of each home fragrance. As soon as you enter the store, you are enveloped in the brand’s healing aroma, allowing you to fully immerse yourself in the exploration of scents.
Injecting the Bauhaus style advocated by brand founder Alessandro Agrati, the flagship store sets up a comfortable resting area for customers to personally experience the connection between fragrance and space. At a glance, you can see the Knoll Barcelona sofa, one of the 10 legendary chairs in the design industry, as well as the Italian Oluce Sonora and Danish & Tradition P736 metal hanging bed furniture, all specially brought from Milan to Hong Kong. They are simple yet stylish, combining a modern and spatial feel.
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It is worth mentioning that the brand releases custom limited edition styles every year, including the brand’s first art series in collaboration with The Getty Museum: the Van Gogh Irises fragrance series. Based on Van Gogh’s first oil painting “Irises,” it perfectly combines art and fragrance, interpreting the most vivid cultural atmosphere through visuals and scents, paying the highest tribute to Van Gogh’s career peak. This series was originally discontinued, but to celebrate the opening of the first flagship store in Asia, this limited edition fragrance is being re-released, making it highly collectible.
Asia’s first flagship store brings together a variety of perfume series, including woody, floral, fruity, citrus, and marine scents, all housed in different colored fragrance bottles, simple yet full of character. Among them, the brand’s most popular Thé fragrance series, which uses the refreshing and peaceful aroma of brewed tea, combined with bergamot and brewed tea to drive away feelings of depression and restlessness, giving people a feeling of being in a Japanese tea house and enjoying a leisurely and comfortable time. It is very suitable for busy urban people to relax after work!
As the brand that pioneered the flameless fragrance bottle, the fragrance bottle perfectly embodies the founder Alessandro Agrati’s pursuit and presentation of craftsmanship, and embodies the brand’s high quality and high-end positioning. The fragrance bottle comes in two styles and three series: the classic and harmonious Stile series, the colorful Color series, and the square and concise Décor series. The maple wood cap adopts a unique design, combining modern contour design with rattan branches, highlighting the fragrance bottle’s understated elegance and incorporating different scents into the home space.
The diffusion power of CULTI home fragrance series has always been excellent, allowing the scent to create rich and delicate layers of change over time. Moreover, the diffuser bottle offers multiple capacity options to meet the needs of different spaces. Many European hotels and stores also use CULTI’s aromatherapy, which shows that CULTI’s fragrance endurance should not be underestimated!
In addition to a range of perfumes and diffusers, CULTI also offers a series of body fragrances, scented sand, scented pillows, scented sprays, car fragrances, etc., using different fragrances to adjust the changes in the atmosphere and add personality and beauty to the space, creating a unique home atmosphere and injecting a sense of ritual into life.
