Being known as the “Human Chanel,” everyone might think that every detail of Jennie’s daily life is inseparable from Chanel, right? In fact, Kim Jennie’s life is not as dreamy and unattainable as everyone imagines. She has shared many different brands of skincare products on YouTube, with the most frequently exposed being her fellow countrymen’s “Tamburins”! As a loyal and genuine user, Jennie has recently become the brand’s latest perfume series advertisement lady, unlocking a new identity.
How did a simple made in Korea brand capture the love of the goddess of girl groups, Jennie? Aren’t you curious about what makes Tamburins so attractive? In fact, Tamburins is a beauty brand founded by IICOMBINED2, a subsidiary of Gentle Monster, established in 2017, focusing on home fragrances and personal body care products. The simple yet stylish packaging design with extremely high aesthetics sets Tamburins apart from other Korean brands. Even just a hand cream has gold chain details reminiscent of a designer handbag, full of design sense, successfully capturing the heart of goddess Jennie.
In the past, Jennie has shared Tamburins’ hand cream, body wash, and body lotion on her personal YouTube channel. Recently, she posted a mirror selfie on IG, featuring her favorite hand wash and hand cream, indirectly promoting them. Finally, Jennie has fulfilled her wish, transitioning from a user to the protagonist of an advertisement, becoming the first perfume ad lady for Tamburins.
According to the brand’s official website, Tamburins’ first perfume series has a total of 10 fragrances, themed around stories from around the world, incorporating seasonal and emotional scents. It will also include neutral notes such as sandalwood, woody, and tobacco, creating a gender-neutral fragrance. Each perfume will be available in 3 different sizes, as well as a travel size for convenience to carry with you and freshen up anytime.
