Byredo The change of ownership has sparked discussions in the beauty industry, and after intense competition among major groups, this Nordic beauty and fragrance newcomer has finally landed in the hands of the Spanish beauty group PUIG. Less than two weeks after the change of ownership, Byredo is already eager to announce its future direction, as it will enter the metaverse and launch “future fragrances”!
Applying NFT magic, what we love from potion crafting in Videogames, and Forging up to 350+ Unique Perfumes.
— Benit0 RTFKT 👁🗨 (@benitopagotto) June 10, 2022
Oh and, for the Clones that manage get this drop, it'll unlock a Clone Aura Wearable 🧿
More info on all of this soon, meanwhile, google ByRedo https://t.co/LFOWOoKCnh pic.twitter.com/Zxtudm9b7o
The concept of the metaverse has transitioned from the tech world to the fashion world, and is finally set to be embraced in the beauty industry by Byredo. Byredo recently announced a collaboration with the virtual fashion entity RTFKT Studios to launch a metaverse project called “Alphameta,” introducing the first batch of perfumes applied to the metaverse in the beauty industry.
Byredo announced that they will create scents suitable for the metaverse through the Alphameta project. The brand will release 26 sets of elements, each set representing different emotions, and then combine emotions with scent elements using colors. Users can freely mix and match the appropriate scent elements according to their personal preferences, and then wear the halo representing the scent element on their metaverse “avatar” to create a more “three-dimensional” identity setting. We look forward to seeing how Byredo’s future metaverse perfumes will be presented to everyone!
