Since Maria Grazia Chiuri took over Dior, she has brought many impressive and popular new design elements to the brand. One of the most representative ones is the poetic and artistic Toile de Jouy pattern. In addition to the brand’s fashion, even accessories, home goods, and beauty products have incorporated the highly pleasing Toile de Jouy elements. Recently, even Dior Beauty’s La Collection Privée Christian Dior fragrance has been given a new packaging with Toile de Jouy and blue and white Bayadère stripes!
The La Collection Privée Christian Dior series has launched limited edition packaging for 4 popular fragrances this summer: Eden-Roc, Balade Sauvage, Jasmin des Anges, and Bois d’Argent. The iconic cylindrical packaging is now adorned with a navy blue and pure white Bayadère stripe pattern, evoking the atmosphere of a Southern French vacation. The stylish packaging alone will make you fall in love in an instant.
The brand also launched a set of travel aromatherapy spray embellished with Toile de Jouy patterns, even the storage bag and packaging box are changed to the same design, so that every limited edition aromatherapy is surrounded by the vacation atmosphere of the French Riviera inside and out.
