As the flagship product of Dior perfumes, Miss Dior brings new surprises almost every year. Just last August, they launched an EDP perfume inspired by Haute Couture, transforming the butterfly decoration on the bottle into a satin ribbon butterfly bow embroidered with silk thread, exuding a high fashion texture. Less than a year later, Miss Dior has undergone another change with the latest release of Rose Essence, completely revamping the packaging of Miss Dior!
The packaging design of the new Miss Dior Rose Essence retains the classic elements of the perfume bottle series, with a square bottle cap, a bow on the bottle neck, and a houndstooth pattern on the bottle body still being the design focus. However, the entire packaging is in line with environmental protection concepts. The perfume bottle, made with 25% recycled glass materials, is thinner and more transparent than before, significantly reducing the overall weight of the bottle, with the houndstooth pattern pressed on both sides of the rectangular bottle body. The bow on the bottle neck has also been “successfully slimmed down,” with a slim bow adorned with the CD Logo reminiscent of a natural linen bag carrying rose-colored flowers, while also drawing everyone’s attention to the engraving on the bottle body.
The most exciting eco-friendly detail is the design of the perfume box. Like an antique book, the perfume box is made of 100% bamboo and sugarcane fiber, with a three-dimensional relief of the Rose Essence bottle, and the label on the box will even print the location and year of the rose harvest for that perfume. Each time will be different according to the source of the rose, just like the detailed background of fine wine. When you open the side-opening packaging box, you won’t see layer after layer of protective paper inserts, nor will you see instructions written in multiple languages. A clear and transparent pink rose perfume is right in front of you, clearly and directly making you fall in love in an instant.
It should be noted that a perfume not only contains the professional craftsmanship of the perfumer, but also the designer’s thoughts on how to provide consumers with a better experience. Balancing appearance, practicality, and safety is already difficult, and considering environmental protection is even more important. This Miss Dior Rose Essence is definitely a masterpiece of environmentally friendly packaging in recent years. Every detail is worth your careful appreciation.
