At the beginning of this year, Kim Kardashian publicly announced that her personal beauty brand KKW Beauty will undergo a major transformation within the year. In addition to entering the skincare market for the first time, the brand will also be renamed, bidding farewell to the abbreviation of her ex-husband Kanye West’s surname, representing Kim Kardashian West’s KKW Beauty. This significant change not only applies to KKW Beauty’s makeup line, but also includes the fragrance line KKW Fragrance. Recently, Kim personally announced that KKW Fragrance will be discontinued until further notice.
The KKW perfume that Kim Kardashian has always been proud of, each design is filled with Kim’s personal characteristics, unlike the perfumes on the market that sell brand memories and unique scents, KKW perfumes have a humanized background and taste.
In May 2020, Kim collaborated with her mother Kris Jenner to launch a wooden floral fragrance themed around mother-daughter relationships. The hexagonal bottle features a sculpted embrace between mother and daughter, exuding artistic beauty and symbolizing great maternal love. In addition to the fragrance design centered on mother-daughter relationships, the brand has also released many perfumes with recognizable elements of Kim Kardashian, such as those inspired by her curves and full lips.
Regarding the farewell to KKW perfume, Kim posted a long post on the brand’s social platform, stating that the brand’s current official website will officially close on May 1st, and the brand will also be renamed. Kim described the temporary farewell as a way to welcome a better future, while thanking fans for their support and companionship. What changes will the transformation of KKW Beauty bring to the beauty industry? Will Kim, who is deeply in love, rename the brand to KKD for her younger boyfriend Pete Davidson? Let’s wait patiently for Kim’s announcement!
