Since the arrival of artistic director Hedi Slimane, Celine has undergone a revolutionary transformation, with changes in design style, brand logo, and even enlisting BLACKPINK member Lisa as a global brand ambassador. Even the perfume series, absent for 8 years, has been brought back to the forefront by Heidi.
Recently, Lisa, who is highly favored by Heidi, appeared in the brand perfume ad again, making this high-end perfume Celine Haute Parfumerie a hot topic.
Celine Haute Parfumerie’s high-end custom perfume series, created by Heidi and launched in the fall of 2019, quickly gained popularity among perfume enthusiasts, regardless of gender, only distinguishing between day and night neutral fragrances. Inspired by his personal memories of Paris, classicism, and high-end custom fashion, Heidi used a series of French-scented raw materials to create a complete perfume series of 11 individual products. Paired with a simple and elegant minimalist style glass perfume bottle packaging, it presents a sophisticated yet niche style that blends classical aesthetics and minimalism perfectly.
This captivating and unforgettable style is perfectly showcased in the brand’s latest flagship Parade perfume ad, shot by Hedi Slimane himself, featuring brand ambassador BLACKPINK Lisa. Lisa wears a silver sequined gown from the brand in the ad, with a design that exudes a lazy beauty, combined with a historic mansion background, making Lisa appear like a European noblewoman from the 19th century, elegant yet rebellious, not one to follow the crowd but only her own desires. The hazy and elusive retro aesthetic adds to the enchanting allure.
