Establishing a perfume specialty store is nothing new for a brand, but opening a flagship store dedicated to just one perfume series is definitely worth everyone’s attention! Recently, Chloé opened the first flagship store in Hong Kong for its Atelier des Fleurs perfume series at the prime location of Harbour City, exclusively selling the Atelier des Fleurs series and offering other experiences beyond perfumes. Chloé
Chloé Atelier des Fleurs flagship store is themed in elegant and soft off-white tones, adorned with plenty of pink floral decorations, making it an elegant presence in the bustling mall like a romantic French garden. The store showcases all fragrances from the Atelier des Fleurs series, including the latest 3 vegan perfumes Narcissus Poeticus, Iris, and Ylang Cananga, as well as the classic Tuberosa 1974, the rose-scented Rosa Damascena, and the unique scent of “shy grass” Herba Mimosa, and more.
In addition to presenting the Atelier des Fleurs series in a sun-drenched manner, the flagship store also offers personalized fragrance pendant services. You can customize a 150ml perfume for free with an engraved pendant and different colored ribbons according to your personal preferences, tailor-made to create a unique perfume. If you want to add a new fragrance to your new year, why not check out this brand new flagship store from Chloé? You will definitely find your favorite scent!
