The plant-based lifestyle is becoming increasingly popular, with not only vegetarian diets but also daily life, including beauty and makeup, going green. Recently, there has been a surge in the popularity of “vegan perfumes,” with even Chloé launching its first vegan perfume, Eau de Parfum Naturelle. How exactly does perfume embody a vegan attitude? Let’s find out together!
Chloé Eau de Parfum Naturelle $975/50ml
Apart from floral and fruity scents, many common perfume ingredients are extracted from animals. For example, musk is often derived from the secretion between the genitals and navel of male musk deer. Although most musk ingredients on the market today are synthetically produced, the historical production of perfumes has led to the sacrifice of many musk-producing animals. In addition to musk, ambergris, civet, and castoreum are also derived from different animals. When we use these fragrances, we indirectly harm innocent animals. Vegan perfumes, like Chloé’s new Eau de Parfum Naturelle, refuse to use animal ingredients and instead rely on natural fragrances.
This Eau de Parfum Naturelle, dressed in a light pink and green new outfit, uses 100% natural raw materials sourced in an ethical manner, combined with naturally extracted alcohol and water, without the addition of artificial colors. It is a fragrance that returns to pure and simple natural scents. Perfumer Michel Almairac uses roses grown on organic farms in Bulgaria as the base note, adding the fresh scents of orange blossom, ylang-ylang, and blackcurrant to inject a refreshing feeling into the delicate rose scent. The base notes are a blend of acacia essence and cedar, with a lingering finish. The fragrance comes from nature, and the packaging follows the go green theme, with the glass bottle, ribbon, and sturdy cardboard box all made from recyclable materials, allowing Eau de Parfum Naturelle to embody the beauty of a sustainable lifestyle inside and out.
Learn more: Chloé
