Gucci recently released an ad featuring pop diva Miley Cyrus for the Gucci Flora Gorgeous Gardenia perfume, showcasing her versatile image by temporarily setting aside her rock persona and embracing a sweet style to interpret this new fragrance. Recently, the brand released another ad, where Miley Cyrus not only enters a pink dreamy garden but also transforms into a Japanese anime character!
Gucci’s new “#FloraFantasy” ad intentionally brought in artist Petra Collins to direct. In the ad, Miley Cyrus walks in a candy pink world, immersed in a garden full of flowers, exploring among the flowers with cute little animals, and even strolling on the sunny beach, playing an electric guitar. The scene is filled with a bright and cheerful atmosphere, showcasing Miley’s carefree style.
Following in Miley’s footsteps, we enter a soft pink-toned anime fantasy world, where Miley transforms into a two-dimensional character. As the Gucci Flora Gorgeous Gardenia fragrance bottle appears with dazzling flowers, Miley instantly returns to her true self.
This ad, full of fantasy and playfulness, showcases Miley’s true self and optimistic personality, as well as unveiling the new image of Gucci Flora Gorgeous Gardenia reshaped by Alessandro Michele for the brand’s centennial celebration. The fragrance is housed in a new elongated bottle, complemented by a glossy pink glass bottle and a shiny gold cap, along with the floral pattern created by artist Vittorio Accornero for the brand in 1966, making the colorful flowers even more vivid.
Gucci Flora Gorgeous Gardenia bottle is filled with a richer fragrance than ever before, emitting a sweet and not cloying floral scent. The fragrance is dominated by the sensual and rich white gardenia, complemented by pleasant pear blossom, bright freesia, bringing out a joyful and cheerful feeling. Finally, it ends with the scent of brown sugar, evoking an unforgettable sweet breath.
Learn more: GUCCI Beauty
圖片來源：GUCCI Beauty
