Jo Malone London has been releasing new collections frequently, with the recent Blossoms Collection inspired by Hawaiian hibiscus flowers just launched not long ago. Today, they have introduced a brand new limited edition English Jam fragrance series, along with a completely different new packaging design that brings a whole new feeling!
The brand new limited edition British jam series, inspired by traditional British jams for the first time, presents 5 unique fragrances. The brand has specially collaborated with a famous British fruit processor located in Blairgowrie, Scotland, to create natural fruit extracts for the series. Using fresh local fruits and berries from the UK, the fruit extracts are distilled in a unique way, then directly infused into the perfume, making the fragrance more natural and authentic.
The 5 limited edition English jam series are: the refreshing Orange Peel Cologne, the grassy Tangy Rhubarb Cologne, the fresh and elegant Rose Blush Cologne, the delicate powdery Elderflower Cordial Cologne, and the blackberry-scented Blackberry & Bay Cologne.
The unexpectedly fresh fruity fragrance makes everyone feel like they are in an English summer garden party. Even the perfume bottle has been redesigned, using a design inspired by the common jam jars found in English homes. The small cylindrical bottle in creamy white with blue lettering and hand-drawn patterns exudes elegance with a hint of vintage English charm, completely different from the brand’s classic minimalist glass bottle design.
To coincide with The Great Summer Fete series, the brand has collaborated with The Garden Lounge at Hong Kong’s Murray Hotel to bring The Great Summer Fete British Summer Garden Party exhibition to the outdoor lawn opposite The Garden Lounge. After enjoying a refined afternoon tea at The Garden Lounge, you can check in on the outdoor lawn and experience a leisurely and relaxed time reminiscent of an English picnic. The exhibition runs from now until May 30. If you want to experience the British aroma and the atmosphere of an English outdoor garden party, you definitely shouldn’t miss it!
