Last November, ZARA released a major announcement that they will be collaborating with Jo Malone London founder Jo Malone, which has excited many girls. Everyone is looking forward to the day when they can get their hands on Jo Malone’s high-end fragrances at an affordable price! After a long wait, this highly anticipated collaborative perfume will be available in local ZARA stores and online shops next Thursday, August 13th!
Before announcing the details and prices of the new products, let’s first review the background of this series! It is important to note that ZARA’s collaborator this time is not Jo Malone London, but the brand’s founder Jo Malone herself and her current perfume brand Jo Loves! Jo Malone launched her personal perfume brand Jo Loves in 2011. Although Jo Loves is relatively new in the perfume industry, it has quickly become a favorite among perfume enthusiasts due to Jo Malone’s reputation and authority.
After receiving an invitation to collaborate with ZARA, Jo Malone spent an entire year drawing inspiration from ZARA’s fashion style to design this “Emotions Collection by Jo Loves” series! She reconfigured her favorite different fragrance components into 8 special new scent combinations, aiming to change everyone’s stereotypical impression of affordable perfumes lacking quality.
The 8 new fragrances each have their own unique characteristics. If you like fresh fruity scents, consider the Waterlily Tea Dress with its main notes of bergamot and mint; for those who prefer a subtle floral scent, the Fleur de Patchouli with its abundant peony fragrance is a good choice; and for those who enjoy long-lasting scents, try mixing tuberose, jasmine, and sandalwood in Tubereuse Noi. Among the 8 new products, Jo Malone’s personal favorite is Bohemian Bluebells, which combines lavender, sandalwood, and musk as its fragrance, similar to the floral woody scent of Jo Malone London’s famous Wild Bluebell perfume!
Each perfume is available in three different sizes: 90ml, 40ml, and 10ml, with prices set at HK$299, HK$199, and HK$79 respectively! For less than $300, you can own a perfume designed by the British fragrance master Jo Malone. This generous price is worth considering even if you decide to purchase all 8 collectible scents at once! Just a reminder, the sale will start on August 13th, both online and offline!
