Lady Dior is the most iconic bag of Dior, representing the brand’s symbol and legend. It was first introduced by Princess Diana, achieving an unparalleled historical status. From now until September 17th, Dior presents the Lady Dior Celebration exhibition at its brand concept store in Seoul’s Cheongdam-dong, showcasing the unique history and exquisite craftsmanship of the Lady Dior handbag. It also pays tribute to the Frieze art exhibition that opened in Seoul, embodying the enduring friendship between the brand and Korea.
A star-studded Lady Dior Celebration exhibition opens.
On the day of the exhibition opening event, a gathering of brand ambassadors and popular celebrities took place, including Jisoo from BLACKPINK, Haerin from NewJeans, Jimin from BTS, the members of TOMORROW X TOGETHER, as well as Cha Eun-woo, Han So-hee, Park Hae-in, and Hong Soo-ah, among others. The scene was very lively.
Jisoo wore a printed dress from the 2023 Autumn/Winter collection, paired with a Lady Dior handbag. With her princess hairstyle, she exuded elegance with a touch of playfulness. Unlike other female stars, Han Shaohui took an elegant route, pairing smoky eye makeup with slightly tousled long hair. She wore pants and even added a black tie, showcasing a cool and handsome charm, becoming the center of attention on the field.
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Explore the history and craftsmanship of handbags.
Since its debut in 1995, Lady Dior has maintained its status even after the test of time. The handbag showcases the brand’s exceptional craftsmanship, combining architectural lines with the cannage rattan pattern. Over the years, in addition to constantly innovating, designers and artists from around the world have participated in the Lady Dior As Seen By and Dior Lady Art projects, giving this handbag bold and novel variations.
In this retrospective exhibition, 42 works by 24 renowned Korean artists reinterpret the design of the Lady Dior handbag, celebrating the beauty of dreams and emotions. They are: Bahk Seon Ghi, Choi Jeong Hwa, Gigisue, Gimhongsok, Ha Chong-Hyun, Heewon Kim, Jay Sae Jung Oh, Jia Lee, Jukhee Kwon, Jungjin Lee, Jungpyo Hong, Kwangho Lee, Kyungwoo Chun, Lee Bul, Lee Hun Chung, Lee Kun-Yong, Minjung Kim, Oh You Kyeong, Ran Hwang, Soo Sunny Park, Suki Seokyeong Kang, Wonmin Park, Yesum Yoon, and Zadie Xa. At the same time, this creatively soaring space will also showcase works by some international artists, enriching this artistic exploration journey.
The giant sculpture “Cella,” designed by Lee Bul, will also stand in the center of the exhibition venue, adding even more charm to this dreamlike corridor. These artists have boundless imagination, all striving for the same goal: to poetically interpret and elevate the exceptional essence of the Lady Dior handbag, showcasing its irresistible charm. The Lady Dior Celebration exhibition is open to the public from now until September 17th, and overseas visitors can enter directly. Each visitor will receive a commemorative pin as a gift. In addition to enjoying the exhibition, don’t miss the opportunity to visit the Dior Cafe in the concept store and indulge in coffee themed around Lady Dior. Whether you are in Seoul or planning to visit, make sure not to miss it!
