Gucci Creative Director Alessandro Michele has repeatedly brought surprise projects to the brand as it enters its 100th anniversary, including the “Gucci Garden Archetypes” exhibition held earlier in Florence and Shanghai. The brand has recently brought a major announcement that this exhibition, presented in a unique multimedia way, will soon come to Hong Kong, allowing everyone to revisit the brand’s many creative advertising campaigns all at once.
The “Gucci Garden Archetypes” exhibition will open at Tai Kwun on the 25th of this month as the third stop of the touring exhibition. This highly anticipated fashion exhibition will showcase the unique themes of each fashion season from 2015 to 2020, exploring the sources of inspiration behind a series of brand advertisements, as well as delving into Alessandro Michele’s avant-garde ideas and fantastical aesthetics since taking office 6 years ago.
The exhibition will be composed of spaces with different themes, vividly presenting the creative world constructed by advertising campaigns. The unique scene layout and design allow visitors to experience an immersive artistic atmosphere. For example, visitors can enter special installations resembling a control room behind the scenes, where they can see live scenes of the exhibition through divided screens, showcasing various fashion advertisements for the brand.
The 2016 autumn and winter series advertisement campaign has created a charming scene inside the venue, showcasing the season’s design ideas. The scene is created with 150,000 sequins, inviting fashion enthusiasts to a dazzling and glamorous journey in Tokyo, making it one of the must-visit spots at the exhibition. Interested friends, please remember to make a reservation for a visit.
Learn more: Gucci.com
Date: June 25 to July 7
Location: Tai Kwun Duplex Studio (LG1, 01 Hollywood Road, Central)
Time: (Monday to Thursday) 10am to 8pm; (Friday to Sunday) 10am to 10pm
Book a visit: https://bit.ly/3wLPAs6
圖片來源：Gucci
