Local creative collective Brainrental, whose works span illustration and product design, has collaborated with international brands such as Hermès and Nike. Recently, Swatch also invited them to create mural designs based on their new watch series “WHAT IF?”.
The new watch series “WHAT IF?” makes its debut with a square design and is made using innovative Bioceramic material. Brainrental, known for its imaginative and lively style, has designed a mural that showcases a square world, where all circular objects in daily life have been transformed into squares – from vinyl records and basketball hoops to four hidden Swatch watches in a chaotic background, creating a fantastical world.
This mural creation project is located at 180 Hollywood Road, Hong Kong, with a printed version at 38 Dong Street, and will be on display until September 18th.
