Reality has been subverted, tradition has been reformed, and the first Metaverse Fashion Week (MVFW) hosted by the well-known virtual reality platform Decentraland has finally come to a successful close, with this season becoming one of the traditional fashion brands participating in this unique event. Dolce & Gabbana also took the lead in releasing their first exclusive custom collection, turning a new page for the brand.
At MVFW the next day, Dolce & Gabbana, led by founders and designers Domenico Dolce and Stefano Gabbana, presented a custom collection of 20 full outfits that can be worn in the metaverse, still embodying the brand’s bold, glamorous, and colorful style, transferring vivid personalities from reality to the metaverse. In addition to the fashion show, the brand also arranged for the audience to visit the Dolce & Gabbana exclusive limited store curated by UNXD in the “luxury fashion area” of Decentraland, where the complete collection will be showcased.
In order to promote the innovative spirit of this platform, Dolce&Gabbana views this participation as supporting the development of the metaverse, as well as a continuation of the brand’s commitment to heritage craftsmanship for decades. Furthermore, the brand immediately announced a collaboration with UNXD to launch its own NFT community – DGFamily.
In this community, a unique ecosystem will be set up to allow DGFamily Box holders to enjoy a wide range of exciting benefits in both the real world and the metaverse. This includes exclusive new products and special collaborations, covering wearable devices and physical products in the digital world. Holders can also participate in a series of digital and offline activities organized by Dolce&Gabbana, with this MVFW being an important first step in this direction. The brand is believed to continue developing in this direction, overturning traditional fashion once again. As for where this custom series will be released? Dolce&Gabbana revealed that the 20 styles launched at MVFW will only be available to DGFamily Box holders.
What will be the next step for the brand? After MVFW, will Dolce & Gabbana once again break tradition at Milan Fashion Week and introduce a new way of presentation at the traditional fashion show? Everyone is looking forward to it!
資料及圖片來源：Courtesy of Dolce&Gabbana
