The highly anticipated Dior menswear led by Kim Jones will officially unveil the new Summer 2022 collection tonight at 8:30 PM Hong Kong time. The brand has confirmed that the 2022 summer collection will be presented in physical form, and Dior made headlines yesterday by announcing a collaboration with Hip-Hop superstar and rapper Travis Scott for this season. ZTYLEZ will bring you the live broadcast simultaneously.
This season, creative director Kim Jones, who has been keen on collaborating with different units recently, has invited his good friend Travis Scott for a joint creation after collaborating with many art masters for several seasons.
Actually, the collaboration between the two parties has been kept highly mysterious beforehand, until it was officially announced yesterday. However, if you have been paying attention to Travis Scott’s personal IG, you would notice that he has been quite active recently, often sharing real-time updates on his IG Story. Thibo, the designer of Dior men’s web shoes, has appeared in front of the camera, revealing that Travis Scott had already flown to Paris recently. In addition, some netizens received insider information that Travis Scott was in Paris at the time, so they deliberately went to his location to capture him, resulting in a pleasant surprise of him wearing the #CactusJackDior single-piece jacket and T-shirt. Therefore, the design of this collaboration was immediately revealed, showing that the jacket uses Travis Scott’s iconic brown color as the main tone, with a large “Dior x Cactus Jack” collaboration logo embroidered on the back, presenting a very strong personal style of Travis Scott.
Although Kim Jones has become a recognized popular collaborator, friends familiar with the trend world should understand Travis Scott’s popularity, which is definitely not inferior to Kim Jones’ past creations, especially in terms of sneaker styles, which have driven the world crazy. This collaboration is worth noting because Travis Scott’s role is no longer just a collaborator, but a true participant in the creation of the entire series. What kind of Summer 2022 collection will this season, as Dior’s first collaboration with a musician/group for menswear, bring? Don’t miss the live broadcast tonight at 8:30 PM.
資料及圖片來源：Courtesy of Dior
