The epidemic has erupted in Europe, and the fashion industry has been discussing the transformation of the industry in the past few months. The first of the four major fashion weeks, Paris, has already confirmed that it will be held online. Recently, the organizer, the Fédération de la Haute Couture et de la Mode, has officially announced the schedule for Men’s Fashion Week.
The conference confirmed that Men’s Fashion Week will take place from tomorrow (July 8) to July 13, with the assistance of online platforms such as Google, Facebook, Youtube, Instagram, Hylink, and Launchmetrics. Some brands will also simultaneously provide broadcast content for the release, believing that brands hope to introduce the new SS21 collection in a timely manner.
SS21 Paris Men’s Fashion Week, key brands released as follows:
9th July: JW Anderson, Berluti
10th July: Louis Vuitton, ISSEY MIYAKE, Yohji Yamamoto, Rick Owens, Dries Van Noten
11th July: Balmain Men’s
12th July: Loewe, Hermes
13th July: Lanvin, Dunhill, Dior Homme, Thom Browne