The Tsim Sha Tsui Harbour City, which gathers different brand boutiques, recently had good news. The German century-old watch brand A. Lange & Söhne recently announced the opening of its third flagship store in Hong Kong, confirming its official presence in Harbour City.
Following the opening of the Langham flagship store in Central Prince’s Building and the 1881 Heritage store in Tsim Sha Tsui, the brand new Langham boutique is now located on the 2nd floor of Ocean Terminal in Harbour City, a bustling shopping hub in the city, and has become the brand’s latest flagship store in the Asia-Pacific region. The new store continues to embody the brand’s spirit of elegant craftsmanship, with captivating details both inside and outside the store, such as walls with 45-degree angled edges and metal columns with mirror-polished finishes, reminiscent of the brand’s in-house movements made of German silver; the store environment is also composed of various intersecting interior design elements, greatly enhancing its sense of space and light penetration; partition walls and doors are in Langham’s iconic gray tones, discreetly and clearly delineating different areas, including the watch series display area, exhibition area, and customer consultation service area. The store also features a special experiential zone, allowing visitors to immerse themselves in Langham’s history through carefully selected exhibits that showcase the brand’s rich history and unique watchmaking techniques.
A. Lange & Söhne has been established in Hong Kong since 1997. With the opening of a new store, A. Lange & Söhne cordially invites watch enthusiasts to explore the unique and longstanding watchmaking tradition founded by Ferdinand Adolph Lange in the town of Glashütte in the Erzgebirge mountains. The brand new A. Lange & Söhne boutique opened at the end of last month, so watch fans are welcome to visit the new store and get to know the watchmaking craftsmanship originating from Saxony, Germany.
資料及圖片來源：Courtesy of A.Lange & Söhne
