This June, Fendi, based in Rome, announced a collaboration with AS Roma, a club from the same origin, to create official clothing for the players of the Roma Sports Club in the upcoming 22/23 and 23/24 Italian football league seasons.
With the opening of the Euro-Japan Cup, two Rome-based brands have chosen Japan as the starting point for their overseas expansion through a collaborative project.
Fendi not only accompanies the Giallorossi team throughout the game, providing the players and staff with the official clothing collection of the season, but also welcomes the team to the Ginza flagship store in the heart of Tokyo for a special commemorative event, witnessing the fusion of the two brands’ Roman roots and Tokyo’s renowned fashion charm.
