As travel restrictions are lifted in various Asian regions, many people are eager to get away. And of course, a good “companion” for any trip is a suitcase. Founded in Cologne, Germany in 1898, Rimowa has become the best companion for many travelers on the road with its flexible, lightweight, and sturdy travel gear. In a new promotional campaign, the brand has chosen its iconic Classic Cabin suitcase to take the spotlight.
The theme of the project is based on the German term “Ingenieurskunst,” which means “the beauty of craftsmanship,” praising the brand’s proud German engineering technology. The video takes viewers on a journey around the world, paying tribute to the iconic aluminum-magnesium alloy through dynamic art installations scattered around the world.
The art installation is made up of 6,000 rivets, 180 pieces of anodized aluminum-magnesium alloy sheets, and the shell of the Classic Cabin suitcase, showcasing the harmonious beauty between the original, chrome-plated, and matte materials used in the product, as well as the clever balance between heavy machinery and the exquisite craftsmanship of engineers. These installations are placed around the world to pay tribute to the most classic and iconic suitcases.
Through this image advertisement, RIMOWA wants to convey a simple concept, that the Classic Cabin suitcase made in Germany is designed for all travelers around the world, and has also launched a new lifetime warranty service. All suitcases purchased from July 25, 2022, onwards can enjoy this service, allowing your beloved suitcase to receive the best care and accompany you on every journey.
