There are more and more fashion brands launching sneaker collections on the market. How can we highlight the functionality and advantages of the shoes? Perhaps hiring professional athletes as spokespersons is a wise marketing strategy.
Recently, Fendi launched a new Faster sneaker series and invited former Real Madrid forward Karim Benzema to be the sneaker ambassador. In the advertisement, he wore black, beige, and grey-blue styles of the Faster sneakers, paired with the brand’s 2022 autumn and winter clothing, adding a fashionable touch to his professional image.
