New York streetwear brand Hood By Air announced a temporary shutdown in 2017, after a few years, the brand finally returned to the fashion scene in 2020 and has been releasing new products. Recently, the brand has designed an exclusive capsule collection for the trendy store JUICE, using the lilac color favored by the founder Edison Chen, bringing 6 new items.
This exclusive series includes 6 items such as T-shirts, long-sleeved shirts, hoodies, bucket hats, etc. The main color is the lilac purple that Edison loves, and also features exclusive shades prepared specifically for JUICE; each item is presented with a relaxed and neutral silhouette, adorned with the “HBA” Box Logo, “69” characters, and target symbols and other iconic brand elements.
The styling photos in the series are personally shot by Edison, mixing and matching exclusive items to create a unique look that attracts fans’ attention.
