Japanese heartthrob Tomohisa Yamashita has been the brand ambassador for BVLGARI since three years ago. After turning 37 years old recently, the brand specially gifted him a custom-made watch to celebrate his birthday. Recently, this famous Japanese heartthrob once again appeared in an advertisement for BVLGARI’s latest men’s leather goods collection, promoting the brand’s core idea of sustainable development.
The latest BVLGARI men’s leather goods series, with 13 styles, combines iconic styles and popular designs, using innovative colors, new materials, and a more sustainable overall production method. The innovative calf leather used is produced by a tannery certified by the Leather Working Group. What sets this material apart is its production process centered around environmental factors such as energy and water usage, waste treatment and recycling, and restricted substance management.
Furthermore, the inner lining of each bag is made of ECONYL® regenerated nylon, and all stitching threads are made of 100% recycled polyester, further minimizing the environmental impact of production from the outside to the inside, while retaining BVLGARI’s excellent quality and classic design as a high-end brand.
For participating in the shoot again, Tomohisa Yamashita shared: “The concept of this shoot is an extension of Tomohisa Yamashita’s daily life, so I felt very relaxed shooting it. There was even a backpack that is very similar to the one I often use, it felt familiar, and I already started liking it more before finishing the shoot (laughs)….. I also agree with the concept of sustainable product development. I’ve heard the saying ‘good shoes will take you to good places,’ but I think the same can be said for good handbags.”
Since his debut, Tomohisa Yamashita has always been a trendsetter for many Japanese and Hong Kong people, especially when Japanese trends are still prevalent. He has become one of the representative figures. For this interpretation of BVLGARI’s new men’s leather goods collection, he also shared that he usually prefers simple monochrome in his daily clothing. He believes that the bright new colors with a strong Italian feel are suitable for his solid color style. From a matching perspective, it is definitely a very versatile choice. “Sometimes I imagine, in which city can I go out with just a handbag and nothing else. I hope that BVLGARI handbags can take you to the place where your dreams come true on your life journey.”
資料及圖片來源：Courtesy of BVLGARI
