Celebrating its 300th anniversary, Rémy Martin hosted a dazzling party in Shenzhen, marking the beginning of a new era for the brand. The first brand ambassador, Li Xian, made a surprise appearance and unveiled the brand new packaging for Rémy Martin Club. This event not only commemorates the grand celebration of the brand’s 300-year history, but also signifies a new beginning in collaboration with Li Xian.
During the event, Li Xian transformed into multiple roles, showcasing the brand concept of “Unveiling Every Facet” of Rémy Martin Club. The Shenzhen OPower Art and Culture Center set up a dedicated interactive space for this purpose, inviting guests to explore their own multifaceted personalities under Li Xian’s guidance.
In the “Truth or Dare” experience, participants will delve into the world of light and shadow, exploring the secrets of Rémy Martin’s new packaging for the Club de la Tête de Moine. During the interactive gaming session, Li Xian participated with senior executives of the group, sharing his understanding and expectations of the brand’s philosophy, and taking commemorative photos with the guests.
The debut of Rémy Martin’s CLUB new packaging signifies the beginning of a new era for the brand. The new emblem on the side of the bottle shines, representing Rémy Martin’s historical heritage and future prospects. The brand’s modernized appearance is showcased through the new bottle sleeve and neck emblem, while the classic design of the octagonal bottle body remains unchanged.
The new packaging of Rémy Martin Club has gradually been launched on various channels, marking the brand’s continued exploration of the multifaceted wonders of life with young consumers.
