Hollywood heartthrob Adam Driver became the first male spokesperson for Burberry’s men’s fragrance Hero last year. In the ad, his bare-chested horseback riding, impressive abs, and V-line left a lasting impression. This year, the brand has launched a new fragrance, Burberry Hero Eau de Parfum, and once again invited him to appear in the ad.
The new fragrance is created by perfumer Aurélien Guichard, focusing on a masculine vibe to awaken the inner hero with a strong scent. Adam Driver appears shirtless alongside a spirited horse in the promotional image, showcasing masculine charm.
The fragrance is based on warm cedarwood, combined with scents of pine needles, frankincense, and incense, harmonized into a deep and sensual rich aroma; the bottle continues the series with a sleek angular design inspired by a “horseshoe,” with a black cap engraved with the “TB” logo, paying tribute to the brand’s founder Thomas Burberry.
