The highly anticipated Apple Spring Launch Event has recently concluded, and news about the new iPhone series has already become a hot topic among Apple fans. During the official event, Apple confirmed that they will be introducing several new products this year, including the iPhone 13 series, the 3rd generation iPhone SE, the 5th generation iPad Air, the all-new Mac Studio, the 27-inch Studio Display monitor, and the personal computer chip M1 Ultra. Below, we will highlight the key features of these new products!
iPhone 13 Series:
iPhone 13 Pro adds new color “Pine Green” and the most advanced camera system ever
iPhone 13 Pro：HK$8,499 起；iPhone 13 Pro Max HK$9,399 起
Confirming the earlier leaked news, the iPhone 13 series does bring charming new colors. In addition to the existing colors of Peak Blue, Graphite, Gold, and Silver, the iPhone 13 Pro also includes a new elegant Alpine Green. At the same time, the iPhone 13 also adds a green option. The body is paired with a ceramic crystal shield, making it more sturdy and durable overall.
iPhone 13 mini：HK$5,999 起；iPhone 13 HK$6,799 起
In addition, this series is equipped with a groundbreaking A15 Bionic chip, 5G experience, and an advanced camera system, optimized with the largest sensor ever in a dual-camera system, sensor-shift optical image stabilization, and a specially designed ultra-wide camera, allowing users to capture more stunning photos and videos.
iPhone SE 3:
Retain Touch ID, support 5G technology
The new generation iPhone SE 3 looks similar to the previous one, and the popular main screen Touch ID fingerprint recognition function loved by some users is still retained. However, it is worth mentioning that the new generation has an additional option of 256GB capacity, and in terms of colors, midnight color, starlight color, and red color have been added.
The iPhone SE 3 also features a new camera system with advanced functions such as Smart HDR, “Photography Style”, and “Deep Fusion”. In addition, the new generation finally supports 5G networks, allowing users to enjoy faster upload and download speeds.
iPad Air 5:
Equipped with the innovative M1 chip, a new front camera with “Center Stage” feature
The all-new iPad Air with M1 chip delivers significantly improved performance. The 8-core GPU brings graphics processing performance that is up to twice as fast, making it a big step forward for users who need image design, editing 4K videos, and more.
In addition, the 12 million pixel ultra-wide-angle front camera is equipped with a “person-centered” function. The ultra-high pixel allows users to take clear and sharp photos and 4K videos, and the front camera can also automatically detect people, making the shooting effect more natural.
Mac Studio, Studio Display:
Equipped with M1 Max and the all-new M1 Ultra chip
Apple Studio Display : HK$12,299 起(標準玻璃) ; HK$14,499 起 (Nano-texture 玻璃)
The all-new desktop computer and display Mac Studio and Studio Display designed specifically for professional studio users also have surprises. Mac Studio is equipped with M1 Max and the all-new M1 Ultra chip, with a compact design that brings high performance and comprehensive connectivity. In addition, its special dual-centrifugal fan cooling system allows it to remain quiet even when running at high speeds, making it suitable for office use.
The Studio Display features a large 27-inch 5K Retina screen, an advanced camera with “Center Stage” functionality, and excellent high-fidelity audio system, making the overall setup satisfying.
M1 Ultra:
The world’s most powerful personal computer chip
What performance does the M1 Ultra, hailed by Apple as the most powerful on the market, actually possess? The M1 Ultra utilizes Apple’s innovative packaging architecture UltraFusion, linking the dies of two M1 Max chips together, achieving unprecedented levels of performance and functionality for a single-chip system. Not only does it provide astounding computational performance for the Mac Studio, but it also maintains industry-leading efficiency per watt.
Simply put, the Mac Pro launched by the brand in the past two years could be worth tens of thousands if it had the same performance configuration. When the M1 Ultra is assembled into the Mac Studio, the size is only that of a small box, yet the performance is incredibly powerful. This shows that the title of the world’s most powerful personal computer chip is by no means an exaggeration.
Most new products will be available for pre-order starting at 9 pm on March 11th, and will be released on March 18th. For more details, please refer to the official website.
Image source and learn more: Apple
