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August 8, 2022

Dior steps into the “racing world”! Collaborating with “Gran Turismo 7”, launching virtual racing cars in the racing game.

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Kim Jones, as the current Creative Director of Men’s Wear at Dior, with his groundbreaking ideas, has achieved the first collaboration between Jordan Brand and Dior, successfully breaking into the youth market. Under his leadership, the brand once again launched a crossover collaboration, partnering with the classic racing game “Gran Turismo 7” to create a virtual “De Tomaso Mangusta” sports car and collaborative series.

This collaboration series is led by Kim Jones, focusing on the vintage “De Tomaso Mangusta” sports car, reminiscent of the “cool guy” image of racing in the 60s and 70s. The understated milk tea-colored body is printed with the number “47,” representing the year Mr. Dior first held a fashion show in 1947.

The racing suit is mainly in bright yellow, printed with the Dior OBLIQUE dark floral pattern, with details in Dior’s common gray tones; the helmet is mainly in gray, with a dazzling blue visor, the whole look is eye-catching and modern. The Dior x “Gran Turismo 7” capsule collection will debut on PlayStation on August 25th, so interested players please take note.

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