Led by Anthony Vaccarello, Saint Laurent, after the unrestrained summer, the Rive Droite branch chooses to slow down this autumn and winter, launching the latest project THE RIDE, exploring the creative mysteries of the “electric” universe.
In the recently launched Sanint Laurent Rive Droite project, Anthony Vaccarello and the brand re-examined the popular brand SUPER73 in the United States, Japan, Korea, Taiwan, and other places in recent years. Through this project, the two parties collaborated to develop a new limited edition SUPER73-S2, leading fashion taste into a whole new field. But what exactly is SUPER73 as a brand? What kind of product is the SUPER73-S2 released this time?
SUPER73, from the United States, is a brand name for electric vehicles. Founded by two young people, Aaron Wong and internet celebrity Jesse Wellens, from Southern California in the United States in 2016, it has quickly become a globally popular product in just 5 years. The main products are uniquely designed, smart bicycles operated entirely by electricity. One of the most well-known models is undoubtedly the first series launched by the brand, the S-Series. The main structure of the vehicle is made of a steel tube frame and is equipped with a motor with a power of up to 1000W, providing a speed of up to an average of 43.45 kilometers per hour and an average range of about 32.19 kilometers.
In appearance, SUPER73 is quite different from traditional bicycles, with its steel tube frame treated with electroplated powder coating. Not only does it have a rugged, industrial feel, but the outer layer is also protected with scratch-resistant thermosetting plastic to prevent scratches while riding. Although SUPER73 is an electric bicycle, it still retains pedals in its structure, allowing each user to experience riding like a regular bicycle. As a smart design, the two founders have also equipped SUPER73 with various technological devices, including control buttons, an LCD screen, allowing users to easily control motor output, headlight switches, and view information such as speed and distance traveled. Additionally, the bike also has a USB charging port for users to charge their smartphones, as well as a cup holder and a built-in bottle opener.
For the flagship R-Series, it even offers a mobile app connection function, providing users with anti-theft, vehicle GPS positioning, and horn operations.
As for the collaboration with Saint Laurent this time, it is the classic S-Series style SUPER73-S2 from the brand. The newly designed SUPER73-S2 model is a version with an all-black body design, combining the iconic body structure with Saint Laurent’s timeless style. Details such as the motor box, seat, wheels, and wheel fenders are adorned with the words “SAINT LAURENT”.
In addition, Anthony Vaccarello also selected the Two-wheeled style of the Hedon helmet, made of noble materials and known for its timeless lines, to create an exquisite, nostalgic, and bold look in the iconic all-black style. Of course, it also features Saint Laurent’s expertise: Anothony Vaccarello collaborated with the iconic brand K-Way to develop a Bomber jacket, offering a limited edition unisex K-Way pilot jacket adorned with tiger prints and graphic elements design.
Since its debut, SUPER73 has leveraged founder Jesse Wellens’ amazing network of contacts and years of experience in social media to send products to many celebrity friends, directly enlisting them as promotional ambassadors. This includes Justin Bieber, Post Malone, and others, sparking a trend that has spread to more regions, such as Japan’s fashion icons Hiroshi Fujiwara and NIGO. NEIGHBORHOOD founder Shinsuke Takizawa even collaborated with SUPER73 two years ago. However, when it comes to the individual who truly propelled SUPER73’s popularity to the extreme, one must mention K-POP superstar, musician, and BIGBANG leader G-DRAGON, who has publicly used the brand multiple times.
SAINT LAURENT THE RIDE products are only available at the Saint Laurent Rive Droite stores in Paris and Los Angeles, as well as ysl.com/rive-droite. For those interested in getting a SUPER73 for commuting, don’t miss out.
資料及圖片來源：Courtesy of SAINT LAURENT ; Web Photo
