Gucci 近日发布全新「Gucci Valigeria」广告企划，由好莱坞男神 Ryan Gosling 担任主角，从 Savoy 系列行李箱开展了一段非一般的神奇旅程。
是次广告，创作总监Alessandro Michele透过摄影师Glen Luchford的镜头，以颠覆典型的叙事手法，呈现出梦幻场景，逾越虚与实之间的界线，借此探索充满品牌历史的旅行文化。
故事讲述主角Ryan Gosling活在与现实为邻的梦，他通过「魔法箱」开启了通往奇幻世界的大门，走进想象世界的另一个平行时空，并踏上真实的探索之旅。
Gucci Savoy系列当然也是广告焦点。Ryan Gosling带上大大小小不同的行李箱，由滚轮行李箱、硬壳及软壳行李箱、圆筒袋、大皮箱、帽子盒和化妆箱，以GG monogram或Web织带为设计，将峻峭的美学融合经典和时尚元素，彰显品牌独特风格。小小的空间却成为梦境的储藏库，诉说着各种可能性。
行李箱不仅是盛载行李的容器，对创作总监Alessandro Michele而言：“旅游于Gucci来说从来不是纯官能的体验。Gucci是陪伴艺术家、作家、演员和好莱坞导演踏上旅途的品牌……因此，我希望通过广告企划述说一个处境：主角跨过‘虚无之境’，那是一个存在于脑海的地方。他的经历呼应Gucci今昔顾客，他们选择Gucci，只因他们懂得并重视能构建幻想世界的创意。这是Gucci行李箱成为魔法箱的原因。”
In fact, travel itself is the root of Gucci’s history and tradition. In 1901, the brand’s founder, Guccio Gucci, who was only 17 years old, moved from Florence to London and worked as a bellboy at the Savoy Hotel, where international travelers stayed. It was during this time that he recognized the magic of travel. Traveling to different places was synonymous with exploration, communication, and learning. When he returned to Florence in 1921, he absorbed the travel concepts he had observed and studied during that period, and created the first batch of suitcases, trunks, travel bags, and hat boxes, thus establishing the brand. Since then, Gucci has provided travelers with the necessary containers, allowing them to embark on their journeys with their own identities and cultures, stepping into unfamiliar places, and pursuing the unknown.
