Moncler’s “The Art Of Genius” crossover event, which combines music, design, art, entertainment, sports, and fashion, unveiled yesterday at the Olympia Exhibition Center in London, once again brought astonishing new works, and featured Grammy winner, singer, songwriter, and producer Alicia Keys showcasing her vocal talents on site, attracting the presence of Korean star Huang Minxuan, tennis queen Serena Williams, and Formula 1 champion driver Lewis Hamilton, among others.
Since the launch of the Moncler Genius project in 2018, Moncler has been collaborating with different entities each season to push the boundaries of fashion. The new season’s collaborations include Grammy winner Alicia Keys, newly appointed Louis Vuitton Men’s Artistic Director Pharrell Williams, Mercedes-Benz, Italian streetwear brand Palm Angels, FRGMT led by Hiroshi Fujiwara, sportswear brand adidas Originals, innovative sneaker designer Salehe Bembury, music brand Roc Nation founded by rapper Jay-Z, and designer Rick Owens. Through their respective iconic elements, aesthetics, and concepts, they present a collision of different artistic inspirations in the same space as Moncler, exploring various fashion possibilities.
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The collaboration with Mercedes-Benz has caused quite a stir, bringing forth the art installation called “Project Mondo G”. The fusion of the iconic Mercedes-Benz G-Class and Moncler’s luxurious down jackets complement each other perfectly, making a stunning debut on the stage of a fantastical new universe.
adidas Originals is also collaborating with Moncler Genius for the first time. The theme of this collection is “From the City to the Peak.” Models lead the audience through a moving bridge, crossing steep LED glaciers, accompanied by bursts of ice mist and sound effects. They are dressed in various shades of yellow, green, orange, red, as well as the colors of concrete gray and sky blue, reinterpreting the classic Moncler down jacket.
Pharrell Williams has turned his attention to the surreal outdoor style, leading the audience to explore a wonderland inspired by the fashion camping theme. The Moncler x Pharrell Williams Genius series revolves around the concept of “fashion camping,” focusing on creating exquisite outfits for camping moments, suitable for outdoor sports enthusiasts and urban adventurers.
The Moncler x Rick Owens collection presented on the same stage is characterized by a calm style, slender silhouette, and laser-like stitching. It combines black and tie-dye yellow light tones, blending a sense of science fiction with a dark style. Through a refreshing visual experience, it allows everyone to once again feel the beauty of its fashion design aesthetics.
