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July 28, 2021

Kim Jones ushers in a new era with the first Fendi First handbag.

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Last year, Fendi dropped a bombshell by announcing the appointment of the red-hot figure in men’s fashion, Kim Jones, as the artistic director for the brand’s haute couture, ready-to-wear, and fur collections for women. For Kim Jones, who had no prior experience in women’s fashion design, this is definitely a challenging task.

Kim Jones from the UK chose to bring a British touch to Fendi, adding a rebellious flavor to the brand’s image. In his first 2021 autumn-winter Ready-To-Wear collection, you can find the uniquely designed Fendi First handbag. Kim Jones took the first letter “F” of the brand, creating a slanted design for the rigid frame, serving as the metal closure of the handbag; paired with a soft body, shaping a design that is both strong and soft.

Fendi First handbags are available in many different versions, from Nappa soft leather, python skin, fur, cashmere leather, to Karligraphy alphabet pattern velvet, looking exquisite and luxurious; the bags are available in two sizes, medium and small, both with detachable and adjustable shoulder straps for carrying by hand or over the shoulder.

Learn more: Fendi

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