In recent years, “immersive” experiences have become extremely popular, where audiences no longer just sit at a specific distance to watch, but instead interact closely with the performers, using different senses and perspectives to feel as if they are truly part of the experience. When it comes to classic immersive theater, “Sleep No More” is definitely the most representative production.
“Sleep No More” was created by the British theater company Punchdrunk and premiered in New York in 2011. It officially debuted in Shanghai at the end of 2016. This play is an adaptation of Shakespeare’s classic work “Macbeth” and, as mentioned, it is “immersive.” Audience members follow the actors and can freely choose where to go and what to see as they navigate through this epic story.
This spring and summer, Valentino has teamed up with the Asian-exclusive Shanghai version of “Sleep No More” to present the immersive special performance “The Box,” which takes bold fusion of fashion and drama, clothing and physicality. The actors are all dressed in the latest collection of Unboxing Valentino 2023, bringing new vitality to the scene and breaking through the experience and imagination!
This time, “Sleep No More” Shanghai edition specially created a new script, stage design, and choreography exclusively for Valentino, and performed at the “McKinnon Hotel”. As soon as you enter the hotel elevator, the performance begins instantly, with a 1930s setting and a mysterious atmosphere, with actors moving between the cemetery and the study. Each character is dressed in the Unboxing Valentino 2023 Spring/Summer collection: from highly saturated sequin coats to feather-adorned suits and floor-length dresses, to the stylish V logo pattern, fashion plays a key role in creating an awe-inspiring dynamic experience.
Through captivating performances, the audience is invited to participate in the fascinating visual game of the Unboxing Valentino series and become part of the drama, experiencing a unique journey!
