Described as the world’s best-wearing Austrian hosiery brand, Wolford has recently launched a new capsule collection in collaboration with Italian luxury shoe brand Sergio Rossi. This collection perfectly embodies craftsmanship, femininity, contemporaneity, and elegance.
Founded in 1951, Sergio Rossi has always focused on Italian craftsmanship, while Wolford also places great emphasis on brand values and constantly innovates. This capsule collection perfectly combines the heritage craftsmanship of both brands over 70 years. The collection pays tribute to “maestria” and creates perfect intricate details. For example, it takes 120 steps and 14 hours to make a pair of Sergio Rossi shoes, while each piece of Wolford shapewear undergoes more than 20 quality checks, accounting for 15% of the total production time.
The series consists of 7 pieces that can satisfy different day and night occasions, while maintaining a unique charm and elegance. This includes tight pants with sparkling decorations, socks with the brand’s logo, colorful tight pants, and the popular jumpsuit. The jumpsuit comes in two styles, including a sexy heart-shaped cutout at the front and a high-necked jumpsuit with a revealing back. As for the over-the-knee boots “Pièce de resistance,” they adopt Sergio Rossi’s iconic structure, which is fashionable and enticing.
This time, Sergio Rossi and Wolford’s capsule collection advertisement campaign pays special tribute to the legendary photographer Helmut Newton, shot in New York. Helmut Newton has worked for Sergio Rossi and Wolford during his career, celebrating feminine qualities, independent personalities, and empowerment of the human body alongside the brands. In Evangelie Smyrniotaki’s vision, the campaign envisions striking and groundbreaking images, like skyscrapers in a bustling city, implying bold and confident female figures, cleverly embodying the glamorous contemporary charm.
