Next month is the annual Christmas season, and malls and shop windows are starting to change with holiday decorations. This year, Louis Vuitton collaborates with LEGO certified professionals to create Christmas windows and interior decorations for stores around the world.
Despite being small, LEGO bricks can unleash boundless imagination and creativity. This project by Louis Vuitton was conceived by the brand’s Visual Image Studio and brought to life by LEGO certified professionals. This collaboration also coincides with the 90th anniversary of the LEGO Group, sharing a festive atmosphere with everyone in a joyful and fun way.
Christmas cannot be without a Christmas tree covered in white snow, and the background made of building blocks presents the classic Damier pattern. The decoration also includes the brand’s iconic luggage and high-end jewelry boxes, with LEGO bricks on the surface, as well as metal accessories and handles, creating a lifelike appearance. Some luggage even open up and are filled with bricks, and there are LEGO-built Parisian landmarks, including the Eiffel Tower, Arc de Triomphe, and Pont Neuf bridge, showcasing the dreamy side of Paris during the Christmas holiday.
It is worth mentioning that after dismantling the setup, the brand will send the building blocks to local schools through local partners, allowing students to learn through play and boldly showcase their creativity.
