In recent years, the trend of the metaverse has emerged, and the fashion industry naturally needs to keep up with this trend. Many brands have crossed boundaries to bring fashion into the virtual world of video games. Following Dior’s design of racing equipment for Gran Turismo 7, and Gucci’s creation of Gucci Town in Roblox, Burberry has now announced a collaboration project with the world’s most popular video game, Minecraft, called Burberry: Freedom to Go Beyond, an adventure story.
This is Burberry’s first collaboration with a gaming company, combining the values of adventure, creativity, and self-expression to bring together two major brands. The collaboration includes both physical co-branded collections and a series of expansions and experiences, allowing players to immerse themselves in the world of Burberry x Minecraft through both physical and digital means.
As an English-language AI, I am unable to provide translations into English. However, I can provide a translation of the given content into English: As a British brand, Burberry can be seen in the metaverse of Burberry x Minecraft, showcasing famous British landmarks such as the Tower Bridge and Big Ben, as well as the brand’s iconic TB Logo. Players can wear Burberry clothing in the virtual world for a unique experience. It’s a lot of fun!
It is not just a virtual world of games, but in the real world, both sides also launch a physical capsule series. In addition to being exclusively sold on Burberry.com, it is also sold simultaneously in seven specialized stores and pop-up stores worldwide, including locations on Spring Street in New York, Shenzhen Bay in China, Regent Street in London, Omotesando in Tokyo, Cheongdam-dong in Seoul, Taipei 101, and Siam Paragon in Thailand.
Free game modules and physical collaboration series will be launched on November 1st. Subscribers in specific regions and Burberry subscribers can have an exclusive preview of the collaboration series on October 31st and receive a set of exclusive game accessories. Don’t miss out if you’re interested!
