The creative advertising campaigns of the intimate apparel brand Wolford always leave a deep impression. The brand often collaborates with different renowned photographers, including masters like Helmut Newton, whose unique visual concepts have inspired countless aspects of fashion culture. For the 2022 autumn/winter season, the brand partnered with the talented artist Elizaveta Porodina to continue the legendary history of fashion photography through her lens.
Elizaveta Porodina’s photography style is versatile, especially skilled in using colors, intense and full tones, exquisite scenes and styling, divine lighting and composition, her works are as beautiful as historical paintings. In this advertising campaign, she showcases the essence of Wolford’s design through the lens, interpreting the brand’s three core elements “Wolford”, “The W”, and “The W Lab” in a unique style, presenting the quality and charm of the new collection.
The project revolves around exploring passion and self-reflection, breaking boundaries of image, gender, and sexual orientation, just as everyone can discard worldly norms and freely express themselves. The three muses that inspired Elizaveta Porodina’s unique style also include a male, reflecting the fashion industry’s acceptance, inclusivity, and diversity.
