On a sunny summer day, it can bring a cheerful mood to people, wearing a beautiful and fashionable beach outfit and swimsuit to avoid the crowds and bask in the sun on the beach, not to disappoint the beautiful weather. This summer, CHANEL once again launched the Coco Beach series, and invited the second-generation star Margaret Qualley to appear in the series advertisement. In the Mediterranean full of leisurely holiday atmosphere, wearing the series’ clothing, under the sunset, the shimmering water surface, and the backdrop of the reefs, it shows the joyful atmosphere of summer.
The series of advertisements were shot by Australian photographer Lachlan Bailey, conveying the romantic notion of “art de vivre” through imagery, allowing everyone to immerse themselves in the effortless beauty of CHANEL. Margaret Qualley effortlessly changes into multiple one-piece swimsuits, interpreting leisurely and carefree moments by the seaside.
The design highlights of the series include swimsuits adorned with pearl straps, the classic herringbone tweed reinterpreted as a summer fabric resembling terry cloth, a checkered jumpsuit in pink and coral, as well as a shirt jacket and tied short skirt, overall exuding a sweet vibe.
White trimmed twill soft black trousers, look particularly light, paired with a pearl embellished bikini top, both sexy and elegant.
In terms of accessories, the focus is on summer essentials, such as leather sandals with the iconic double C logo and a large black tote bag with interwoven diamond-patterned satin ribbon, adorned with Gabrielle Chanel’s beloved pearl elements.
