In recent years, more and more fashion brands have launched high-end jewelry collections. Following Gucci and Giorgio Armani, Prada has recently joined the ranks by introducing its first Eternal Gold high jewelry collection.
The fashion industry actively promotes sustainability, and the launch of the Eternal Gold series by Prada not only marks the brand’s first high-end jewelry collection but also breaks the boundaries of luxury jewelry, becoming the first international luxury brand to introduce a truly sustainable high-end jewelry collection.
The new Prada Eternal Gold series is based on the timeless treasure of gold, all made from 100% certified recycled gold. Its casting technique remains true to its original form and color, reinterpreting the concept of sustainable principles through a continuous lineage, reflecting the brand’s commitment to long-term environmental development and responsibility.
It is worth mentioning that under Prada’s “supply chain” standards, every step and unit in the gold and diamond production chain can be verified and traced. The brand has also pioneered in the high-end jewelry industry by incorporating product certification into the Aura Consortium Blockchain platform for customers to verify the authenticity of the products and trace the production process, material sources, procurement, and production processes.
The Eternal Gold collection combines traditional style with fashion elements, embodying Prada’s minimalist aesthetic. The designs feature a triangular logo as the centerpiece, creating the contours of high jewelry such as snake-shaped bracelets, heart-shaped patterns, chain necklaces, and satin chokers. The exaggerated pendants and chain loops redefine proportions, creating visual focal points. Each piece is adorned with the iconic Prada triangle, echoing the facets of diamonds.
The Eternal Gold series makes its debut, and the brand’s new advertising campaign specially invited American poet and activist Amanda Gorman, American actress, model, and singer-songwriter Maya Hawke, as well as musician Somi Jeon, who has Dutch, Korean, and Canadian heritage, to personally interpret it. The series of elegant hard shots, shot by photographer David Sims, are juxtaposed with their golden reflections, exuding a youthful vitality of golden light, allowing classical and avant-garde concepts to collide and resonate.
