After a four-year hiatus, Rihanna made a stunning comeback at the Super Bowl to declare herself the queen once again! She took the stage suspended in mid-air and performed several of her biggest hits with full force, showcasing her status as a reigning diva. In addition to her outstanding performance, all eyes were on the news of her pregnancy once again. This heavyweight announcement immediately sparked citywide discussions across different industries. It seems that the return is not only for the queen of the music industry, but also for the most powerful fashionista mom-to-be on the planet.
Under the eager anticipation of the crowd, Rihanna stood on a suspended platform and made a stunning entrance in an all-red outfit. This look was created by celebrity stylist Jahleel Weaver, with the red jumpsuit and bra top from Loewe. The impressive red leather down coat was custom-made by Alaïa and designed by Pieter Mulier. For footwear, she chose the comfortable MM6 Maison Margiela x Salomon high-top sneakers.
As early as 2016, the spokesperson for the NFL National Football League made it clear in an interview with Forbes magazine that “we will not pay artists for their performances, but we will cover all production expenses and costs.” In other words, Rihanna, with her pregnant belly, danced and sang passionately for over ten minutes, but she didn’t receive a single penny. However, Rihanna still insisted on taking the stage, and the motivation behind it far exceeded the value of this performance.
Although Rihanna did not receive a performance fee, she has successfully integrated her beauty products into this stage. On stage, she touched up her makeup with her beauty brand Fenty Beauty, effectively promoting her new products. From powder to the red liquid lipstick she applied on her lips, you can see the “business opportunities” that Rihanna wants to promote. It is reported that a 30-second advertisement during the Super Bowl costs between six to seven million US dollars (approximately 50 million Hong Kong dollars). Rihanna, on the other hand, can promote her own products without having to pay for advertising. It may seem like a thirteen-minute “concert,” but it is also a thirteen-minute “advertisement” that brings unlimited “business opportunities.”
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