Korean girl group aespa, who became globally popular as soon as they debuted, has recently become the new spokesperson for the watch and jewelry brand Chopard.
The South Korean girl group aespa officially debuted in November 2020, breaking records multiple times since their debut. They have been dubbed as “monster rookies” with their debut song “Black Mamba” entering four music charts within just three days. Subsequent hits like “Next Level” and “Savage” have also been well-received. Their recent second mini album “Girls” has achieved impressive rankings, reaching third place on both the “Billboard 200” and “Artist 100” charts.
In addition, aespa was invited to perform on the main stage of the Coachella Valley Music and Arts Festival held in April this year, with a performance centered around “aenergy” that left fans in awe. They also became the first Korean girl group to kick off the ABC Good Morning America 2022 Summer Concert Series. They also delivered a meaningful speech at the United Nations 2022 High-Level Political Forum on sustainable development.
Chopard has always been committed to nurturing future stars, aespa exudes a youthful vibe, bursting with endless creativity and vitality, aligning perfectly with the brand’s love for innovation, echoing the spirit of “joie de vivre” advocated by the iconic series. With the announcement of the new brand ambassadors, the brand has released their latest promotional photos. The four members are dressed in futuristic outfits, paired with Chopard Happy Sport series watches and their dancing diamonds, showcasing a youthful and stylish charm full of personality.
